Designing systems that make complex work simple
Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.
Open to Work
Selected Works
2025 - Present
Suiteboard - Business Operating System
Designed an AI-native, decision-first business operating system that helps small teams understand what is happening across the business and what to do next.
Result: 20% faster task completion and improved decision clarity across core workflows.
B2B SaaS
WEB
AI Workflows
CRM
BehaviorAL Design
MOBILE
GAMIFICATION
2024
Redesigning the first hour of the day
Built RiseWell, a wellness app inspired by Nir Eyal’s Hooked Model that helps users break first-thing caffeine habits and build healthier morning routines through behavioral nudges and progress loops.
Result: Validated through usability testing with 5 users achieving 98.4% task success score.
2023
Optimizing the path to purchase
Revamped Eclipse Curtain’s shopping experience by integrating end-to-end e-commerce flows and a DIY curtain design studio to improve discovery, personalization, and checkout.
Result: Drove a 40% increase in engagement, improved UX score from –22 to 72.1 through Baymard Analysis
E-commerce UX
BAYMARD UX AUDIT
Conversion Optimization
Personalization
2025
Bringing grocery shopping beyond mobile
Expanded Instacart’s shopping experience to home hubs and public kiosks, designing context-aware flows that improve accessibility and convenience in everyday environments.
Result: Tested across both platforms with 94–97% task completion and average completion times under 20 seconds.
Multi-Device UX
Accessibility
Consumer UX
Interaction Design
OPEN TO WORK
Designing systems that make complex work simple
Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.
Selected Works
Selected Works
2025
Bringing grocery shopping beyond mobile
Bringing grocery shopping beyond mobile
Expanded Instacart’s shopping experience to home hubs and public kiosks, designing context-aware flows that improve accessibility and convenience in everyday environments.
Result: Tested across both platforms with 94–97% task completion and avg completion times under 20 seconds.
Multi-Device UX
Accessibility
Consumer UX
Interaction Design
2023
Optimizing the path to purchase
Optimizing the path to purchase
Revamped Eclipse Curtain’s shopping experience by integrating end-to-end e-commerce flows and a DIY curtain design studio to improve discovery, personalization, and checkout.
Result: Drove a 40% increase in engagement, improved UX score from –22 to 72.1 through Baymard Analysis
E-commerce UX
BAYMARD UX AUDIT
Personalization
Conversion Optimization
