Designing systems that make complex work simple
Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.
Open to Work
Selected Works
2025 - Present
Suiteboard - Business Operating System
Designed an AI-native, decision-first business operating system that helps small teams understand what is happening across the business and what to do next.
Result: 20% faster task completion and improved decision clarity across core workflows.
B2B SaaS
WEB
AI Workflows
CRM
BehaviorAL Design
MOBILE
GAMIFICATION
2024
Redesigning the first hour of the day
Built RiseWell, a wellness app inspired by Nir Eyal’s Hooked Model that helps users break first-thing caffeine habits and build healthier morning routines through behavioral nudges and progress loops.
Result: Validated through usability testing with 5 users achieving 98.4% task success score.
2023
Optimizing the path to purchase
Revamped Eclipse Curtain’s shopping experience by integrating end-to-end e-commerce flows and a DIY curtain design studio to improve discovery, personalization, and checkout.
Result: Drove a 40% increase in engagement, improved UX score from –22 to 72.1 through Baymard Analysis
E-commerce UX
BAYMARD UX AUDIT
Conversion Optimization
Personalization
2025
Bringing grocery shopping beyond mobile
Expanded Instacart’s shopping experience to home hubs and public kiosks, designing context-aware flows that improve accessibility and convenience in everyday environments.
Result: Tested across both platforms with 94–97% task completion and average completion times under 20 seconds.
Multi-Device UX
Accessibility
Consumer UX
Interaction Design
OPEN TO WORK
Designing systems that make complex work simple
Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.
Selected Works
Selected Works
