Available for August'25

Designing systems that make complex work simple

Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.

Book a call with me

Available for August'25

Designing systems that make complex work simple

Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.

Book a call with me

OPEN TO WORK

Designing systems that make complex work simple

Product Designer based in Philadelphia, currently @BeProEx - designing the system that helps small business owners operate with clarity and make decisions. I work backwards from what a user needs to decide and design everything that gets them there faster.

See my work

See my work

Selected Works

Selected Works

2025 - Present

Suiteboard - Business Operating System

Designed an AI-native, decision-first business operating system that helps small teams understand what is happening across the business and what to do next.

Result: 20% faster task completion and improved decision clarity across core workflows.

B2B SaaS

WEB

AI Workflows

CRM

2025 - Present

Suiteboard - Business Operating System

Designed an AI-native, decision-first business operating system that helps small teams understand what is happening across the business and what to do next.

Result: 20% faster task completion and improved decision clarity across core workflows.

B2B SaaS

WEB

AI Workflows

CRM

2024

Redesigning the first hour of the day

Built RiseWell, a wellness app inspired by Nir Eyal’s Hooked Model that helps users break first-thing caffeine habits and build healthier morning routines through behavioral nudges and progress loops.

Result: Validated through usability testing with 5 users achieving 98.4% task success score.

BehaviorAL Design

MOBILE

GAMIFICATION

2024

Redesigning the first hour of the day

Built RiseWell, a wellness app inspired by Nir Eyal’s Hooked Model that helps users break first-thing caffeine habits and build healthier morning routines through behavioral nudges and progress loops.

Result: Validated through usability testing with 5 users achieving 98.4% task success score.

BehaviorAL Design

MOBILE

GAMIFICATION

2025

Bringing grocery shopping beyond mobile

Expanded Instacart’s shopping experience to home hubs and public kiosks, designing context-aware flows that improve accessibility and convenience in everyday environments.

Result: Tested across both platforms with 94–97% task completion and avg completion times under 20 seconds.

Multi-Device UX

Accessibility

Consumer UX

Interaction Design

2025

Bringing grocery shopping beyond mobile

Expanded Instacart’s shopping experience to home hubs and public kiosks, designing context-aware flows that improve accessibility and convenience in everyday environments.

Result: Tested across both platforms with 94–97% task completion and avg completion times under 20 seconds.

Multi-Device UX

Accessibility

Consumer UX

Interaction Design

2023

Optimizing the path to purchase

Revamped Eclipse Curtain’s shopping experience by integrating end-to-end e-commerce flows and a DIY curtain design studio to improve discovery, personalization, and checkout.

Result: Drove a 40% increase in engagement, improved UX score from –22 to 72.1 through Baymard Analysis

E-commerce UX

BAYMARD UX AUDIT

Personalization

Conversion Optimization

2023

Optimizing the path to purchase

Revamped Eclipse Curtain’s shopping experience by integrating end-to-end e-commerce flows and a DIY curtain design studio to improve discovery, personalization, and checkout.

Result: Drove a 40% increase in engagement, improved UX score from –22 to 72.1 through Baymard Analysis

E-commerce UX

BAYMARD UX AUDIT

Personalization

Conversion Optimization

Get to know me

View my off-duty adventures: My life unplugged from Figma.